Shruti S.
Download Resume
Hi, I'm Shruti
Senior UX Designer at
HSBC UK
I create smart, user-centered designs driven by data.
EXPERIENCE
HSBC UK
Fin-tech / Banking
Oracle
Financial services & consulting
Globant
Innovative Digital Products
Persistent Sys.
IT product engineering services
EDUCATION
IIT Guwahati
Master of Design
University of Pune
Bachelor of Engineering (Electronics & Telecommunication)
SELECTED WORKS
3× investment conversion: HSBC’s Wealth hub UX
HSBC UK, Mobile banking app
Mobile Wealth Hub with personalised journeys for new and experienced investors - guided by strategic, data-led design.
Project Overview

Onboarding Premier clients 83% faster
at HSBC UK
HSBC UK, Premier Investments on browser
Streamlined a complex, paper-based onboarding process into a digital journey for Premier client .
Project Overview

Transforming M&S Bank’s Mobile App Experience
M&S Bank, Mobile banking app
Leading the design strategy to deliver a modern, scalable, and personalized banking experience for M&S Bank customers
Project Overview

Travel Management Experience for 25,000+ Globers
Globant, Business Travel
Simplified and optimized the legacy Travel management app, enhancing business trip creation for thousands of employees.
Project Overview

CERTIFICATIONS
d.MBA
Data Driven Product Management
National Association of State Boards of Accountancy (NASBA), 2025
Digital strategy
Project Management Institute, 2021
Gamification
Udemy, 2020
TESTIMONIALS
Ryad Kara- Zaitri
Customer Journey Manager, WPB @HSBC UK
“I always thoroughly enjoy our interactions when working together, and I really value your contributions. I admire how customer focused you're, and the fact you act with integrity to calmly challenge business decisions is very impressive. You clearly communicate, and consistently show a willingness to succeed and go the extra mile. You played a key part of Investor Profile and turned around so many actions efficiently and to a very high standard too. I look forward to working again with you soon.”
Dona Babu
Senior Business Analyst @Globant
“I had an opportunity to work closely with Shruti in same project. She played a major role in shaping two PODS design deliverables. You have always gone extra mile to get your work done and making it available for the POD. The way you work is something to look up too. A true multitasker and perfectionist. It was indeed a pleasure working with you Shruti. Hope to have more such collaborations with you!”
Sara Norman
Digital Copywriter @HSBC UK
“We have worked together across North Star UK app. Shruti has been especially great at navigating the many cross-hub and cross-market design and copy requirements. She has fed info to me from the global design teams regarding copy alignment but is always ready to listen to challenges from me - so long as there is a strong rationale for 'pushing back. In this way I feel we have been collaborative and flexible to make sure of the best CX. She's also calm under pressure and a really friendly colleague”
Vicky Law
Digital Product Manager, Wealth @HSBC UK
“Shruti is among the finest designers I've ever had the pleasure of working with. She's someone I can always rely on. She's receptive to ideas and takes the initiative to solve problems in advance. Moreover, the design delivery is both efficient and of high quality. In the North Star (redesign HSBC UK) project, she has been a crucial figure in connecting the global design team with the UK business.”
Get in touch
Shruti Sale | Sr. UX Designer
Based in London, UK
shrutisale@gmail.com
Resume
Medium
Last updated, June 2025
Work
Get in touch
Hi, I'm Shruti
Senior UX Designer at HSBC UK
I create smart, user-centered designs driven by data.
EXPERIENCE
HSBC UK
Fin-tech / Banking
Oracle
Financial services & consulting
Globant
Innovative Digital Products
Persistent Sys.
IT product engineering services
EDUCATION
IIT Guwahati
Master of Design
University of Pune
Bachelor of Engineering (Electronics & Telecommunication)
SELECTED WORKS
3× investment conversion: HSBC’s Wealth hub UX
HSBC UK, Mobile banking app
Mobile Wealth Hub with personalised journeys for new and experienced investors - guided by strategic, data-led design.
Project Overview

Onboarding Premier clients 83% faster
at HSBC UK
HSBC UK, Premier Investments on browser
Streamlined a complex, paper-based onboarding process into a digital journey for Premier client .
Project Overview

Transforming M&S Bank’s Mobile App Experience
M&S Bank, Mobile banking app
Leading the design strategy to deliver a modern, scalable, and personalized banking experience for M&S Bank customers
Project Overview

Travel Management Experience for 25,000+ Globers
Globant, Business Travel
Simplified and optimized the legacy Travel management app, enhancing business trip creation for thousands of employees.
Project Overview

CERTIFICATIONS
d.MBA
Data Driven Product Management
National Association of State Boards of Accountancy (NASBA), 2025
Digital strategy
Project Management Institute, 2021
Gamification
Udemy, 2020
TESTIMONIALS
Ryad Kara- Zaitri
Customer Journey Manager, WPB @HSBC UK
“I always thoroughly enjoy our interactions when working together, and I really value your contributions. I admire how customer focused you're, and the fact you act with integrity to calmly challenge business decisions is very impressive. You clearly communicate, and consistently show a willingness to succeed and go the extra mile. You played a key part of Investor Profile and turned around so many actions efficiently and to a very high standard too. I look forward to working again with you soon.”
Dona Babu
Senior Business Analyst @Globant
“I had an opportunity to work closely with Shruti in same project. She played a major role in shaping two PODS design deliverables. You have always gone extra mile to get your work done and making it available for the POD. The way you work is something to look up too. A true multitasker and perfectionist. It was indeed a pleasure working with you Shruti. Hope to have more such collaborations with you!”
Sara Norman
Digital Copywriter @HSBC UK
“We have worked together across North Star UK app. Shruti has been especially great at navigating the many cross-hub and cross-market design and copy requirements. She has fed info to me from the global design teams regarding copy alignment but is always ready to listen to challenges from me - so long as there is a strong rationale for 'pushing back. In this way I feel we have been collaborative and flexible to make sure of the best CX. She's also calm under pressure and a really friendly colleague”
Vicky Law
Digital Product Manager, Wealth @HSBC UK
“Shruti is among the finest designers I've ever had the pleasure of working with. She's someone I can always rely on. She's receptive to ideas and takes the initiative to solve problems in advance. Moreover, the design delivery is both efficient and of high quality. In the North Star (redesign HSBC UK) project, she has been a crucial figure in connecting the global design team with the UK business.”
Get in touch
Shruti Sale | Sr. UX Designer
Based in London, UK
shrutisale@gmail.com
Resume
Medium
Last updated, June 2025
Work
Get in touch
Hi, I'm Shruti
Senior UX Designer at HSBC UK
I create smart, user-centered designs driven by data.
EXPERIENCE
HSBC UK
Fin-tech / Banking
Oracle
Financial services & consulting
Globant
Innovative Digital Products
Persistent Sys.
IT product engineering services
EDUCATION
IIT Guwahati
Master of Design
University of Pune
Bachelor of Engineering (Electronics & Telecommunication)
SELECTED WORKS
3× investment conversion: HSBC’s Wealth hub UX
HSBC UK, Mobile banking app
Mobile Wealth Hub with personalised journeys for new and experienced investors - guided by strategic, data-led design.
Project Overview

Onboarding Premier clients 83% faster
at HSBC UK
HSBC UK, Premier Investments on browser
Streamlined a complex, paper-based onboarding process into a digital journey for Premier client .
Project Overview

Transforming M&S Bank’s Mobile App Experience
M&S Bank, Mobile banking app
Leading the design strategy to deliver a modern, scalable, and personalized banking experience for M&S Bank customers
Project Overview

Travel Management Experience for 25,000+ Globers
Globant, Business Travel
Simplified and optimized the legacy Travel management app, enhancing business trip creation for thousands of employees.
Project Overview

CERTIFICATIONS
National Association of State Boards of Accountancy (NASBA), 2025
Project Management Institute, 2021
Udemy, 2020
TESTIMONIALS
Ryad Kara- Zaitri
Customer Journey Manager, WPB @HSBC UK
“I always thoroughly enjoy our interactions when working together, and I really value your contributions. I admire how customer focused you're, and the fact you act with integrity to calmly challenge business decisions is very impressive. You clearly communicate, and consistently show a willingness to succeed and go the extra mile. You played a key part of Investor Profile and turned around so many actions efficiently and to a very high standard too. I look forward to working again with you soon.”
Dona Babu
Senior Business Analyst @Globant
“I had an opportunity to work closely with Shruti in same project. She played a major role in shaping two PODS design deliverables. You have always gone extra mile to get your work done and making it available for the POD. The way you work is something to look up too. A true multitasker and perfectionist. It was indeed a pleasure working with you Shruti. Hope to have more such collaborations with you!”
Sara Norman
Digital Copywriter @HSBC UK
“We have worked together across North Star UK app. Shruti has been especially great at navigating the many cross-hub and cross-market design and copy requirements. She has fed info to me from the global design teams regarding copy alignment but is always ready to listen to challenges from me - so long as there is a strong rationale for 'pushing back. In this way I feel we have been collaborative and flexible to make sure of the best CX. She's also calm under pressure and a really friendly colleague”
Vicky Law
Digital Product Manager, Wealth @HSBC UK
“Shruti is among the finest designers I've ever had the pleasure of working with. She's someone I can always rely on. She's receptive to ideas and takes the initiative to solve problems in advance. Moreover, the design delivery is both efficient and of high quality. In the North Star (redesign HSBC UK) project, she has been a crucial figure in connecting the global design team with the UK business.”
Get in touch
Shruti Sale | Sr. UX Designer
Based in London, UK
Last updated, June 2025