Shruti S.

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Hi, I'm Shruti
Senior UX Designer at
HSBC UK

I create smart, user-centered designs driven by data.

EXPERIENCE

HSBC UK

Fin-tech / Banking

Oracle

Financial services & consulting

Globant

Innovative Digital Products

Persistent Sys.

IT product engineering services

EDUCATION

IIT Guwahati

Master of Design

University of Pune

Bachelor of Engineering (Electronics & Telecommunication)

SELECTED WORKS

3× investment conversion: HSBC’s Wealth hub UX

HSBC UK, Mobile banking app

Mobile Wealth Hub with personalised journeys for new and experienced investors - guided by strategic, data-led design.

Project Overview

A render of three white cylindrical columns, against a warm creme background

Onboarding Premier clients 83% faster
at HSBC UK

HSBC UK, Premier Investments on browser

Streamlined a complex, paper-based onboarding process into a digital journey for Premier client .

Project Overview

A render of three white cylindrical columns, against a warm creme background

Transforming M&S Bank’s Mobile App Experience

M&S Bank, Mobile banking app

Leading the design strategy to deliver a modern, scalable, and personalized banking experience for M&S Bank customers

Project Overview

A render of three white cylindrical columns, against a warm creme background

Travel Management Experience for 25,000+ Globers

Simplified and optimized the legacy Travel management app, enhancing business trip creation for thousands of employees.

Project Overview

A render of three white cylindrical columns, against a warm creme background

CERTIFICATIONS

Data Driven Product Management

National Association of State Boards of Accountancy (NASBA), 2025

Digital strategy

Project Management Institute, 2021

Gamification

Udemy, 2020

TESTIMONIALS

Ryad Kara- Zaitri
Customer Journey Manager, WPB @HSBC UK

“I always thoroughly enjoy our interactions when working together, and I really value your contributions. I admire how customer focused you're, and the fact you act with integrity to calmly challenge business decisions is very impressive. You clearly communicate, and consistently show a willingness to succeed and go the extra mile. You played a key part of Investor Profile and turned around so many actions efficiently and to a very high standard too. I look forward to working again with you soon.”

Dona Babu
Senior Business Analyst @Globant

“I had an opportunity to work closely with Shruti in same project. She played a major role in shaping two PODS design deliverables. You have always gone extra mile to get your work done and making it available for the POD. The way you work is something to look up too. A true multitasker and perfectionist. It was indeed a pleasure working with you Shruti. Hope to have more such collaborations with you!”

Sara Norman
Digital Copywriter @HSBC UK

“We have worked together across North Star UK app. Shruti has been especially great at navigating the many cross-hub and cross-market design and copy requirements. She has fed info to me from the global design teams regarding copy alignment but is always ready to listen to challenges from me - so long as there is a strong rationale for 'pushing back. In this way I feel we have been collaborative and flexible to make sure of the best CX. She's also calm under pressure and a really friendly colleague”

Vicky Law
Digital Product Manager, Wealth @HSBC UK

“Shruti is among the finest designers I've ever had the pleasure of working with. She's someone I can always rely on. She's receptive to ideas and takes the initiative to solve problems in advance. Moreover, the design delivery is both efficient and of high quality. In the North Star (redesign HSBC UK) project, she has been a crucial figure in connecting the global design team with the UK business.”

Get in touch

Shruti Sale | Sr. UX Designer

Based in London, UK

shrutisale@gmail.com

Resume

LinkedIn

Medium

Instagram

Last updated, June 2025

Work

Get in touch

Hi, I'm Shruti
Senior UX Designer at
HSBC UK

I create smart, user-centered designs driven by data.

EXPERIENCE

HSBC UK

Fin-tech / Banking

Oracle

Financial services & consulting

Globant

Innovative Digital Products

Persistent Sys.

IT product engineering services

EDUCATION

IIT Guwahati

Master of Design

University of Pune

Bachelor of Engineering (Electronics & Telecommunication)

SELECTED WORKS

3× investment conversion: HSBC’s Wealth hub UX

HSBC UK, Mobile banking app

Mobile Wealth Hub with personalised journeys for new and experienced investors - guided by strategic, data-led design.

Project Overview

A render of three white cylindrical columns, against a warm creme background

Onboarding Premier clients 83% faster
at HSBC UK

HSBC UK, Premier Investments on browser

Streamlined a complex, paper-based onboarding process into a digital journey for Premier client .

Project Overview

A render of three white cylindrical columns, against a warm creme background

Transforming M&S Bank’s Mobile App Experience

M&S Bank, Mobile banking app

Leading the design strategy to deliver a modern, scalable, and personalized banking experience for M&S Bank customers

Project Overview

A render of three white cylindrical columns, against a warm creme background

Travel Management Experience for 25,000+ Globers

Simplified and optimized the legacy Travel management app, enhancing business trip creation for thousands of employees.

Project Overview

A render of three white cylindrical columns, against a warm creme background

CERTIFICATIONS

Data Driven Product Management

National Association of State Boards of Accountancy (NASBA), 2025

Digital strategy

Project Management Institute, 2021

Gamification

Udemy, 2020

TESTIMONIALS

Ryad Kara- Zaitri
Customer Journey Manager, WPB @HSBC UK

“I always thoroughly enjoy our interactions when working together, and I really value your contributions. I admire how customer focused you're, and the fact you act with integrity to calmly challenge business decisions is very impressive. You clearly communicate, and consistently show a willingness to succeed and go the extra mile. You played a key part of Investor Profile and turned around so many actions efficiently and to a very high standard too. I look forward to working again with you soon.”

Dona Babu
Senior Business Analyst @Globant

“I had an opportunity to work closely with Shruti in same project. She played a major role in shaping two PODS design deliverables. You have always gone extra mile to get your work done and making it available for the POD. The way you work is something to look up too. A true multitasker and perfectionist. It was indeed a pleasure working with you Shruti. Hope to have more such collaborations with you!”

Sara Norman
Digital Copywriter @HSBC UK

“We have worked together across North Star UK app. Shruti has been especially great at navigating the many cross-hub and cross-market design and copy requirements. She has fed info to me from the global design teams regarding copy alignment but is always ready to listen to challenges from me - so long as there is a strong rationale for 'pushing back. In this way I feel we have been collaborative and flexible to make sure of the best CX. She's also calm under pressure and a really friendly colleague”

Vicky Law
Digital Product Manager, Wealth @HSBC UK

“Shruti is among the finest designers I've ever had the pleasure of working with. She's someone I can always rely on. She's receptive to ideas and takes the initiative to solve problems in advance. Moreover, the design delivery is both efficient and of high quality. In the North Star (redesign HSBC UK) project, she has been a crucial figure in connecting the global design team with the UK business.”

Get in touch

Shruti Sale | Sr. UX Designer

Based in London, UK

shrutisale@gmail.com

Resume

LinkedIn

Medium

Instagram

Last updated, June 2025

Work

Get in touch

Hi, I'm Shruti
Senior UX Designer at
HSBC UK

I create smart, user-centered designs driven by data.

EXPERIENCE

HSBC UK

Fin-tech / Banking

Oracle

Financial services & consulting

Globant

Innovative Digital Products

Persistent Sys.

IT product engineering services

EDUCATION

IIT Guwahati

Master of Design

University of Pune

Bachelor of Engineering (Electronics & Telecommunication)

SELECTED WORKS

3× investment conversion: HSBC’s Wealth hub UX

Mobile Wealth Hub with personalised journeys for new and experienced investors - guided by strategic, data-led design.

Project Overview

A render of three white cylindrical columns, against a warm creme background

Onboarding Premier clients 83% faster
at HSBC UK

Streamlined a complex, paper-based onboarding process into a digital journey for Premier client .

Project Overview

A render of three white cylindrical columns, against a warm creme background

Transforming M&S Bank’s Mobile App Experience

Leading the design strategy to deliver a modern, scalable, and personalized banking experience for M&S Bank customers

Project Overview

A render of three white cylindrical columns, against a warm creme background

Travel Management Experience for 25,000+ Globers

Simplified and optimized the legacy Travel management app, enhancing business trip creation for thousands of employees.

Project Overview

A render of three white cylindrical columns, against a warm creme background

CERTIFICATIONS

National Association of State Boards of Accountancy (NASBA), 2025

Project Management Institute, 2021

TESTIMONIALS

Ryad Kara- Zaitri
Customer Journey Manager, WPB @HSBC UK

“I always thoroughly enjoy our interactions when working together, and I really value your contributions. I admire how customer focused you're, and the fact you act with integrity to calmly challenge business decisions is very impressive. You clearly communicate, and consistently show a willingness to succeed and go the extra mile. You played a key part of Investor Profile and turned around so many actions efficiently and to a very high standard too. I look forward to working again with you soon.”

Dona Babu
Senior Business Analyst @Globant

“I had an opportunity to work closely with Shruti in same project. She played a major role in shaping two PODS design deliverables. You have always gone extra mile to get your work done and making it available for the POD. The way you work is something to look up too. A true multitasker and perfectionist. It was indeed a pleasure working with you Shruti. Hope to have more such collaborations with you!”

Sara Norman
Digital Copywriter @HSBC UK

“We have worked together across North Star UK app. Shruti has been especially great at navigating the many cross-hub and cross-market design and copy requirements. She has fed info to me from the global design teams regarding copy alignment but is always ready to listen to challenges from me - so long as there is a strong rationale for 'pushing back. In this way I feel we have been collaborative and flexible to make sure of the best CX. She's also calm under pressure and a really friendly colleague”

Vicky Law
Digital Product Manager, Wealth @HSBC UK

“Shruti is among the finest designers I've ever had the pleasure of working with. She's someone I can always rely on. She's receptive to ideas and takes the initiative to solve problems in advance. Moreover, the design delivery is both efficient and of high quality. In the North Star (redesign HSBC UK) project, she has been a crucial figure in connecting the global design team with the UK business.”

Get in touch

Shruti Sale | Sr. UX Designer

Based in London, UK

Last updated, June 2025